| Use to our story… |
|---|
Our story…The son of entrepreneurs, José Bárbara grew up absorbing a passion for the automotive sector and an indisputable desire to win.Aware of his legacy and proud of the roots that have always inspired him and continue to guide him, in 1992 he joined the management of the company founded by his father. With the aim of achieving increasingly ambitious results, in 2003, his wife, Anabela Bárbara, also joined the management of KROFtools, assuming responsibilities in the financial and human resources departments. Together, they continue to expand the business with dedication and vision for the future. |
| Use to view more |
|---|
Initially, the company's operating strategy followed a somewhat different concept. In 2005, still under the name Crofil, several changes were implemented in the commercial approach and in the relationship with customers. This began the transition process to exclusive sales to distributors of auto parts and workshop equipment, both nationally and internationally. Direct sales to the end consumer were therefore left behind — a strategic change that would significantly boost the company's development. |
| Use to view more |
|---|
In 2010, another decisive step was taken with the change of facilities, guaranteeing the physical margin necessary to expand and carry out the outlined projects. |
| Use to where we are |
|---|
WHERE WE AREWe are currently present in 37 countries |
| Use to view more |
|---|
The growth of KROFtools is supported by highly skilled professionals who ensure the company’s entire operation meets the highest quality standards, across specialised departments such as: |
| Use to view more |
|---|
José Bárbara and Anabela Bárbara continue to lead KROFtools, working hard side by side with their trusted team to ensure the best workshop tools and equipment for the automotive sector reach every corner of mainland Portugal, the islands, and Europe. |
| Use to wherever we go, we go together |
|---|
WHEREVER WE GO, WE GO TOGETHER |
